When Jacob Powroznik made the decision to jump to the Bassmaster Elite Series in 2014, he did it with the support of a new title sponsor: Livingston Lures. It’s been a productive partnership for both: Powroznik has racked up three AOY Top 10s in four years, has won three Bassmaster Events, and is one of the favorites heading into the 2018 Bassmaster Classic at Lake Hartwell in South Carolina.

“Livingston is more like family than a sponsor,” Powroznik says. “That group of people has been responsible for a lot of my success out here (on the Elite Series). A guy couldn’t ask for a better partner.”

Case in point: last year’s Elite event at Lake St. Clair, where Powroznik leaned heavily on the Livingston WALK N POP 77 on Day 2 for 19 pounds, 9 ounces, and the St. Lawrence River, where the CHERRY PICKER was a key to a Top 25 finish.

And this year’s expected difference-maker?

“The FREDDY B.” Powroznik says. “I promise you, that frog is going to be a big deal – not only to me, but to anybody who likes to fish a frog.”